Advice

A is Avant Garde;
Very modern stylised poses using oblique framing, curves and perspective. Whilst it adds something special to the album, any photographer should be careful not to over use it.
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B is for Bride (what else!)
It is with out doubt the Bride’s day and for the Photographer she is the one and only client, in fact for the photographer the three main people they will take instructions from on the day is the bride, the bride and the bride.
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C is for Candid;
In a move from the formal line up, most couples now prefer a reportage story telling style in the images, where the photographer will as unobtrusively as possible take portraits and groups of the guests enjoying the day. These pictures give a more authentic record of the emotion on the day than the old fashioned ‘say cheese’ types of pictures.
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D is for Dogsbody;
To help the photographer, especially with the group shots, think about an Usher and or Bridesmaid that knows the families so they can help to assemble the group shots. This shouldn’t be the best man as his job is looking after the groom, but an ‘efficient’ person who can when needed exert a bit of authority and get things moving.

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E is for emotion;
When choosing a photographer, look at their work and make sure that they are capturing the fun and emotion of the day; look at the faces of the group shots so see the photographer’s ability to capture the ambience and to make treasured memories rather than just a photographic record of the day.
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F is for Formal;
Formal photography harks back from the traditional 35mm film age with lots of stilted family line up group shots. Although modern formal style has moved from these kind of stiff groups shots there is still a limit to how many you’ll want in your album. However, these are some of the most popular pictures, and undoubtedly will make it in to a frame on your and granny’s mantelpiece.
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G is for Group;
Everyone has been to a wedding where the photographer has taken ages and everyone gets bored and fed up with five group shots taking half an hour or so, it’s worth thinking carefully about what formal shots you want bearing in mind there are only so many pages in the Album. However, you should never be restricted by the photographer for the number and type of shots you want, if you want that Aunty Margaret shot, then that is what you should get.
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H is for Havaianas;
You’ve probably bought some beautiful new Manolos, Jimmy Choos or maybe even Louboutins to wear but remember that not only is it going to be a long day, but especially in winter and autumn months the grounds may get a little wet, so to keep your shoes looking nice and your feet comfortable it’s good to have a comfy pair of Havaianas on stand by.

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I is for Ink
When producing prints, there are two types of ink a photographer can use; Pigment and Dye based inks. Whilst dye based inks will produce great prints they have no longevity, after a year sat in a bright spot on a wall or mantle piece for example they will fade to a dull blue. Pigment inks however, have been tested to be good for at least 100 years in direct light.
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J is for Jpeg;
Some photographers as part of their package will present you with a discs containing all the high resolution jpegs from the days shoot as part of the package. However, others normally charging a low initial fee will only show you low resolution watermarked images with the aim of selling you as many individual prints as they can. If you want a good Album design and lots of pictures it is normally cheaper and more certain in terms of price to opt for an upfront package price.
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K is for Know;
Know who you are hiring. Is the person selling the photography services the person who will turn up on the day? Some wedding photography companies contract out their jobs to freelance photographers. Sometimes they have many wedding photographers working for them and just neglect to inform brides of this oh-so-important fact. What does this mean? It means that the wonderful photographer you spoke to most likely had no intentions of photographing your wedding and may not even be a photographer at all!

L is for Lunch;
Don’t forget it’s a long day for the photographer too, make sure there are arrangements for the photographer to have something to eat and drink whilst the guests are enjoying the wedding breakfast. Whilst the photographer will want the newly wed entrance, the speeches and some candids at the tables, people eating aren’t shots that are suitable for album so it is a good opportunity for them to rest and recharge.

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M is for Model;
Whilst the photographer on the day will direct you, it is worth doing a little posing homework. You will have loads of bridal magazines at home not to mention Vogues and Vanity Fairs, so look at the models in the magazines to get an idea of what looks good for the camera. Notice how they never stand square to the camera, but at a 30-40 degree angle, tilting your face slightly helps it appear slimmer and putting your weight on your back foot helps the Ladies look a little more curvaceous and feminine. If you see anything that you particularly like, then snip the picture and show to your photographer at your pre-wedding shoot.

N is for North;
If you are going to get ready in a Hotel, then try to book a North facing room as the light is less harsh and more flattering; your last choice is a South facing room that faces the sun, as it has very harsh contrasting and unflattering light. It’s also worth remembering when booking the bigger room the better as there are likely to be lots of bodies in the room, bride, bridesmaids, mum, makeup people, hairdresser and the photographer.

O is for OnLine;
In addition to proof books and DVD slide shows, many photographers will now put galleries of images on-line; this is great for sharing with family and friends images of the great day. Of those offering on-line content some will take months to get the content online whilst some will ensure it is on within a week, but some will often have deadlines for when it is also removed from the web.

P is for Price;
There are as many pricing structures as there are photographers, but they largely fall into two categories: low upfront fee but high mark up on subsequent sales of prints, with the photographer normally retaining all copies and copyrights of the images or, the alternative method is a large upfront fee, but is inclusive of a package. Whilst at the end of the day the two systems will even out in terms of money spent, it does radically alter the motivation for a photographer’s image taking on the day. The Photographer concentrating on post wedding sales will concentrate on saleable portraits at the expense of the detail, where as the package photographer will think in terms of the album capturing the day as a whole including all those important details and finishing touches.

 

Q is for Quench;
Make sure you have water on hand throughout the day to quench your thirst. It’s a long day, made worse with the stifling outfits and hopefully sunny weather and with so much going on it is easy to become dehydrated, we don’t want any fainting brides or grooms.

R is for Reportage;
With the advent of digital photography the reportage style has really taken off, preferable to the staid formal shots. The aim is to create a story as the day unfolds capturing moments as they happen rather than taking posed shots. As the name suggest meaning quite literally 'to report'. A professional reportage photographer will blend into the background and take natural and candid shots capturing the fun and emotions of the day. However, this should not be at the expense of some naturally posed shots of key people on the day: Mums and Dads, Ushers, bridesmaids etc.

S is for Style;
Once again there are as many different styles as there are photographers. When selecting a photographer, the couple should decide what kind of images they want from the day, and then find a photographer that matches that style. Some photographers will ask what you want and fit their photography around to fit your style, but this approach is often too much of a conflict with the photographers’ artistic and compositional aesthetics. Review the photographers work and only book someone if you are happy with the work you have seen.

T is for Trust
You’re paying your photographer a lot of money for his skill and experience, so it is vital that you trust his opinion on the big day as to what will and will not work in terms of the final image.

 

U is for Umbrella
The bigger the better especially if the Bride has a large flowing gown, we all want fine weather for the day, but be prepared. Besides, lots of coloured brollies make for some really dramatic pictures!

V is for Venue;
Many venues have great landscaped grounds with magnificent buildings that make for beautiful back drops. Whilst you wish for a sunny day the photographer wishes for a cloudy day, neither of you want a rainy day. Unfortunately, this is the UK so keep in mind contingencies when choosing the venue, if it turns out to be a rainy day, is there a suitable place to take pictures?

W is for Waterproof Mascara;
While tears and emotions are the order of the day and will make for beautiful emotion filled images for the album, we don’t want streaks and panda eyes.

X is for eXtra locations;
Don’t feel constrained to the church and or reception venue for your wedding day pictures, there maybe a special place near by where you would like some special pictures, bluebells in the meadow, down on the beach, or somewhere sentimental perhaps for example where he proposed. However, if you do want to add extra locations, leave plenty of time in the day’s itinerary for travelling.

 

Y is for You;
It’s your day about you and for you; do your best to enjoy every minute. It’s your big day, to be remembered forever, so try to relax and enjoy the day from getting up to falling asleep. Avoid the people who fuss and stress you and don’t worry about things not going exactly to plan; the car may be late, it might be raining, the bouquets may be a slightly different shade, the napkins not folded just the way you requested. All of these are out of your control so try not to get caught up with the details and just enjoy the day. The more you enjoy yourself the more this will be reflected in the photographs.

Z is for Zzzzz;
Although easier said than done, try to get a good night’s sleep. Some Bach’s Rescue Remedy or Nytol may help but a nice relaxing bath and early night will do wonders for your eyes!

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Chris Costello is a Wedding photographer in Wimbledon, London. Photographing in Wandsworth Registry Office, Merton Registry Office, Chelsea Registry Office, Richmond Registry Office, Cannizaro House Hotel, Le Gothique, Royal Botanical Gardens Kew, Winchester House, Chelsea Village Hotel, Royal Wimbledon Golf Club, Morden Hall, Antoinette Hotel and Pembroke Lodge, Raynes Park, Earlsfield, Fulham, Putney, Merton, Wimbledon, SW19, SW20 Wimbledon Common and Richmond Park. pre-wedding engagement photographs. SWPP Society of Wedding & Portrait Photographers RPS royal photographic society assured quality. I offer a contemporary and personal approach to wedding photography, capturing your day in a natural, relaxed and unobtrusive manner.